In addition to designing for private homes I also create pieces for hotels, lodges, shops, restaurants and commercial interiors. My approach is the same whatever the starting point. I like to understand the ethos behind the project so I can add appropriate meaning and relevance where it will add interest and value.
After initial consultations with a commercial client, we establish a brief that concisely outlines the wants and needs of the project, as well as expoloring areas where there is flexibility to allow for new ideas and unconventional concepts.
To accurately embody the character and brand of any company we undertake in-depth research. From the foundations and origin to the present, looking for key ideas, icons and characters and moments in time that we can infuse into the work to symbolise and capture the essence of the company.
Next, we explore these ideas, brainstorming around details, ideas and concepts then cherry-picking recurring themes that we gather and craft into two or three rendered concepts to present to the client.
We actively collaborate with the client at each milestone of the design in order to integrate their ideas and inspire possible iterations.
We have a holistic approach to each concept, ensuring that every piece has a cohesive relationship and language to each other. The visual work aims to integrate the essence and core values of the company with pragmatic functionality, to beautifully marry form, function and meaning.
After the concept phase determines the direction we then refine the idea with detailed drawings, construction methods, materials and cost.
Once we're happy with the design, we then transition from consultations with the clients to the manufacturers, refining the construction drawings in regards to strength, stability, finishes and techniques.
A well-documented compilation of technical drawings and specifications is then mutually signed by us and the client before the building process begins.
We oversee the construction and coordinate the different crafts in order to align different materials and components for the final pieces. Fine-tuning and finessing of the design continues through this stage.
We install the work with a fastidious eye on the fit and finish. Making sure the end result is perfect and exceeds expectations. My seal of approval marks the completion of the project via a stainless Cruikshank branding bolt that is embedded into each piece of furniture.